In this eBook, we explore—and offer solutions to—the top 5 mistakes that businesses make when it comes to collecting and managing customer feedback.

This guide will help you to:

  • Set clear goals and priorities for your CX feedback projects
  • Understand when to use relationship versus transactional surveys
  • Make sure you’re asking the right questions at the right time
  • Develop robust internal processes for dealing with customer feedback
  • Use insights to actively improve the customer experience and create value

Whether you’re starting to collect customer feedback for the first time, or you’re looking to make improvements to an existing process, this guide will help you take your CX to the next level.