Online surveys are essential tools for businesses and researchers to gather valuable insights and feedback from their audiences—employees and customers alike. Designing surveys that yield meaningful results can be challenging, but advanced technologies such as ChatGPT have made survey creation more accessible and efficient. In this article, we’ll explore how ChatGPT can help you create surveys that are insightful, engaging, and easy to analyse. 

What is ChatGPT and how does it work? 

ChatGPT is an advanced language model developed by OpenAI that uses machine learning algorithms to generate human-like text responses to prompts. Essentially, it’s a chatbot that can mimic human language and respond to questions, prompts, and commands in natural language.

ChatGPT’s ability to understand human language and generate responses has made it a popular tool for various applications, including content creation, and survey design. 

Designing your survey with ChatGPT 

When designing a survey, it’s important to ensure that it’s engaging, easy to understand, and relevant to your target audience. ChatGPT can help you achieve these goals by providing you with useful suggestions based on the survey’s topic and goals. Let’s explore some ways you can incorporate ChatGPT in your survey creation process. 

1. Writing survey questions – ChatGPT can generate survey questions that are clear, concise, and easy to understand. Provide the chatbot with some background information on the survey’s topic, and it can generate relevant questions based on that information. This feature is particularly useful if you’re short on time or struggling with writer’s block. 

2. Creating survey descriptions – ChatGPT can also help you write compelling survey descriptions that capture your audience’s attention. Give the chatbot some information on your audience’s demographics and preferences, and it can generate descriptions that resonate with them. 

3. Providing answer options – One of the most challenging aspects of survey design is coming up with relevant answer options. ChatGPT can help you generate these options based on the survey’s topic and goals. Provide the chatbot with some context on the question, so that it can generate appropriate answer options. 

4. Conducting follow-up surveys – Follow-up surveys are a great way to gauge the effectiveness of your initial survey and gather more insights from your audience. ChatGPT can help you create follow-up surveys that build on the previous survey’s results and provide more in-depth insights. 

Read more: How AI can help you to analyse your survey results

Using prompts in ChatGPT 

A ChatGPT prompt is a command or question given to the language model, which is then used to generate a response in natural language. These prompts can be used to initiate a conversation, generate text, or perform a specific task, e.g. creating survey questions.  

Via carefully worded prompts, ChatGPT can provide a wide range of recommendations and insights related to survey design. This includes suggestions for effective questions, best practices for designing and analysing surveys, and techniques for increasing response rates.

Ready to experiment? Start with these simple prompts: 

• Generate a survey question based on [topic]
• Create a description for my survey that appeals to [target audience]
• Suggest answer options for the following question: [question]
• Create a follow-up survey based on the results of the previous survey

In conclusion, ChatGPT is an excellent tool for survey design. It can help you create surveys that are engaging, relevant, and easy to analyse. By leveraging its advanced language model capabilities, you can generate questions, answer options, and descriptions that resonate with your target audience.

No matter your role at your organisation, ChatGPT can help you gather valuable insights and feedback from your audience. So why not give it a try and see how it can transform your survey design process? 

Put these tips to the test with ChatGPT and a 30-day free trial of Netigate.