Getting as many people as possible to answer your survey is a challenge, but there are ways to motivate people. Here is a collection of five posts that in different ways tells you more about how to create surveys that will get a higher response rate!
If you want to succeed with surveys, get as high a response rate as possible and make sure that the respondents understand everything in your survey there are a few things you need to think about. Here are five things that you should keep in mind when creating surveys.
Loyal customers are easier to keep, buy more and are more likely to generate new customers for you when they recommend your products or services. To measure customer loyalty – to put a concrete number on how loyal your customer is – Net Promoter Score is used widely. It is an established method used by an increasing number of companies because, among other benefits, it is easy to use and has a direct connection to profitability.
On a flight between Berlin and Stockholm, our CEO Tobias Thalbäck experienced not only bad service, but also how it feels when you as a customer are not being listened to. Read more about how the airline company handled the situation and Tobias’ thoughts about the importance of closing the feedback loop – not only to listen to your customers, but also to let them know that they have been heard.
Surprisingly common in surveys questions are formulated so that they can only be answered with a Yes or No. In the fact-based questions, it is usually an obvious answer, but in surveys, the questions are often a bit more complicated. The yes or no questions are especially important to ensure that the issue cannot be misunderstood. Our survey consultant Sakarias Fasth tells us more about what you should consider and avoid when writing survey questions.
Some time ago we released our new function Survey Design Editor where you, through drag and drop technology, create how the surveys you send will look like. Now you get an even easier option by three pre-designed templates that are ready to use for you when you create your survey. Of course, they are responsive and work in all browsers. We will continuously add more poll templates to make it even easier for you to quickly and easily select various appearances on the questionnaire. Please contact us if you have suggestions about the design template!
Employee Satisfaction Index is a method used to get an overall idea of how satisfied employees are with their workplace. The procedure is built on three questions that are developed to visualize in-house satisfaction in a way that is easy to measure and present to employees. The questions are produced so that they can be applied to all sorts of companies and industries.
The goal of market and public research is to get a clear picture of for example what customers or other target groups think about a specific topic. The more knowledge you have, the better and more well-founded decisions you can make. With the right information it is also easier to aim communication efforts, improve products or services and to work with perceptions of your brand. Do you have a survey but no one to send it to? Learn more about how you can order answers from panelists, what to think about and in what areas market research can be effective.
Four times a year, Netigate and Dagens Media (Sweden's leading industry paper within marketing and media), conduct the Marketing Manager Barometer, where marketing managers in Sweden are asked about the economic climate, how they spend their marketing budget, what the most important trends are and much more. The results from the Q4 2013 study show that marketing managers shift their advertising money from newspapers to digital channels. 60% of marketing managers will enhance their digital ad budget for 2014 and mobile advertising continues to rise. Content marketing is an area that is growing rapidly - nine out of ten marketing managers work with it in some way.
Loyal and engaged employees are enthusiastic about their work and their company and they affect other employees and customers. They power up your business as they provide better customer experiences, create energy within the organisation and come up with new ideas to improve for example products, services or processes. eNPS is a method to easily and quickly find out how willing employees are to recommend their employer as a workplace. Basically it is built on one single question distributed through an online survey where employees answer how likely they would be to recommend their employer as a workplace on a scale from zero to ten. eNPS is used by a growing number of companies since it is an easy method that gives a quick overview over time and in comparison to other companies.
The Netigate team is proud to announce the release of the new survey creation process in Netigate. It will change the way surveys are created and distributed and will help you work smarter and more efficiently.
For the sixth consecutive year, Netigate is proud to release the largest aggregated employee report in Sweden. Based on the results from Netigate’s Employee Survey 2013, the report is generated from web conversations with more than 7000 employees at 62 different employers. It can be used as an excellent benchmark to compare your own company results with, but also to use as an indicator of what employees in general think about their current work situation.
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