David Wheldon on leadership and marketing during a time of crisis

Natasha Ellis-Knight

Natasha Ellis-Knight
4 min read
. Jul 3

David Wheldon, former CMO of The Royal Bank of Scotland

Natasha Ellis-Knight

Natasha Ellis-Knight
4 min read
. Jul 3

Suggested reading

The complete employee journey map: Employee surveys from start to finish (test)

The employee journey plays an integral role in sculpting and enriching the overall employee experience.…

Employee experience
Dec 1
8 min read

Creating and Enhancing Your Customer Engagement Strategy

A killer brand strategy with appealing optics and top-grade products is only half the battle…

Customer experience
Aug 30
10 min read

Customer Experience in Telco: Enhancing Telecom CX 2025 and Beyond.

Although it may not seem relevant in 2024, the telecommunications (telco) sector emerged relatively unscathed…

Customer experience
Aug 8
11 min read

Netigate in action

Book a demo and talk to a Netigate expert or try it out on your own with a free trial.

Sign up to our monthly newsletter and get the latest insights

By submitting the form, you agree to Netigate's terms and conditions and order processing agreement and acknowledge that you have read Netigate's privacy policy.

✅ Get the latest insights, reports, and eBooks✅ See feedback management tips and best practices✅ Be the first to hear about platform enhancements and features

Solutions

Get started

Products

Resources

Learn

Company

Sign up to our monthly newsletter and get the latest insights

By submitting the form, you agree to Netigate's terms and conditions and order processing agreement and acknowledge that you have read Netigate's privacy policy.

✅ Get the latest insights, reports, and eBooks✅ See feedback management tips and best practices✅ Be the first to hear about platform enhancements and features

Give

every

voice

value

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

Necessary

Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

Cookie	Duration	Description
cookielawinfo-checkbox-advertisement	2 years	Records if the user has consented with marketing cookies
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-analytics	2 years	Records if the user has consented with analytics cookies
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-functional	2 years	Records if the user has consented with functional cookies
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-necessary	2 years	Records if the user has consented with necessary cookies
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
CookieLawInfoConsent	2 years	Records the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie.
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
viewed_cookie_policy	2 years	To record if a cookie message box has been shown.

Functional

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

Cookie	Duration	Description
lpv294052	session	This LPV cookie is set to keep Pardot from tracking multiple page views on a single asset over a 30-minute session. For example, if a visitor reloads a landing page several times over a 30-minute period, this cookie keeps each reload from being tracked as a page view.
visitor_id# [x2]	14 months	Unique visitor id related to Pardot account
visitor_id#-hash [x3]	14 months	Saves visitor id as a hash

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Cookie	Duration	Description
_ga	14 months	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gid	1 day	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
AnalyticsSyncHistory	1 month	Used to store information about the time a sync with the lms_analytics cookie took place for users in the Designated Countries

Marketing

Marketing cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Cookie	Duration	Description
_fbp	3 months	This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website.
_gcl_au	3 months	Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
_uetsid	1 day	Stores and tracks visitors across websites
1P_JAR, CONSENT, NID	2 years	Collects site statistics and tracks conversion rate
bcookie	2 years	LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID.
bscookie	2 years	This cookie is a browser ID cookie set by Linked share Buttons and ad tags.
lang	session	LinkedIn sets this cookie to remember a user's language setting.
lidc	1 day	LinkedIn sets the lidc cookie to facilitate data center selection.
MUID	1 year 24 days	Bing sets this cookie to recognize unique web browsers visiting Microsoft sites. This cookie is used for advertising, site analytics, and other operations.
UserMatchHistory	1 month	Linkedin - Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.

Whistleblower law

David Wheldon on leadership and marketing during a time of crisis

Table of Contents

David Wheldon on leadership and marketing during a time of crisis